Privacy Policy

At Niralii, protecting your privacy and securing your personal information is a top priority. This Privacy Policy explains how we collect, use, and protect your data when you visit our online store hosted on Alippo, make a purchase, or interact with us.

By using our store, you agree to the terms outlined in this Privacy Policy and our Terms of Use.

1. Ownership of Content and Intellectual Property

All content on our store — including text, product descriptions, logos, graphics, and images — is protected by copyright and other intellectual property laws. Unless otherwise specified, all trademarks and other intellectual property are owned or licensed by Niralii.

You may not copy, reproduce, distribute, republish, download, display, post, or transmit any part of the store without our prior written consent, except as expressly permitted by law. While we make every effort to display products and colours accurately, variations in monitor settings may affect how colours appear.

2. Information We Collect

We may collect the following information when you browse or purchase from our store:

• Personal Information: Name, billing address, shipping address, email, phone number.

• Order Details: Products purchased, transaction history.

• Payment Information: Processed securely through third-party gateways (we do not store full card details).

• Technical Data: IP address, browser type, device information, and cookies for analytics and site optimization.

We do not knowingly collect personal information from children under 18.

3. Providing Personal Information

You provide your personal information voluntarily when placing an order or contacting us. We use it to:

• Fulfil and deliver your orders.

• Communicate about your purchases or inquiries.

• Send updates, promotions, or offers (you can opt out anytime).

• Improve our products, services, and website experience.

4. Payment Processing

If you choose a direct payment gateway to complete your purchase, your payment data will be processed by the relevant provider (such as PayU, PhonePe, Razorpay, or others).

Payment information is encrypted in compliance with the Payment Card Industry Data Security Standard (PCI-DSS), managed by the PCI Security Standards Council (a joint effort of brands like Visa, Mastercard, American Express, and Discover).

Your purchase transaction data is retained only as long as necessary to complete your transaction, after which it is deleted. All payment processors we use adhere to PCI-DSS standards to ensure the secure handling of your information.

5. How We Use Your Information

We may use your information to:

• Process orders and payments.

• Ship products via delivery partners.

• Respond to queries and provide customer support.

• Enhance your shopping experience and improve our store.

• Comply with legal requirements and prevent fraud.

6. Protecting Your Information

We restrict access to personal data to authorised personnel and trusted partners bound by confidentiality agreements. However, we may disclose your information:

• If required by law, court order, or government request.

• To enforce our legal rights or protect the rights, property, or safety of our customers.

7. Cookies and Tracking

Our store and Alippo’s platform may use cookies and similar technologies to:

• Improve site functionality.

• Analyse traffic and usage patterns.

• Store your preferences.

You may disable cookies in your browser, but this may affect certain website features.

8. Microsoft Clarity & Analytics

We partner with Microsoft Clarity and Microsoft Advertising to understand how visitors use our site. Data is collected via cookies, heatmaps, and session replays for purposes including:

• Improving our website design and navigation.

• Optimizing product placement and marketing.

• Detecting fraud and enhancing security.

For details on how Microsoft handles your data, please visit the Microsoft Privacy Statement.

9. Third-Party Links

Our store may link to external sites (including Alippo’s platform). We are not responsible for their privacy practices. Please review their privacy policies separately.

10. Your Rights

You may:

• Request a copy of your personal information.

• Ask for corrections or deletion of your data (subject to legal requirements).

• Withdraw consent for marketing communications.

Some requests may need to be made directly to Alippo, as they control certain aspects of order processing.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted here with a new “Effective Date.”

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

Niralii
📧 Email: threadlaneretail@gmail.com
📞 Phone: +91 9999334413
🏢 Address: Sarita Vihar, New Delhi 110076